Development and Marketing Director

Development and Marketing Director

Open Adoption & Family Services

Open Adoption & Family Services (OA&FS) is a nonprofit agency with a progressive approach to building healthy families. The agency supports birthparents in making decisions about parenthood in an atmosphere of dignity and respect. When the choice is adoption, we facilitate child-centered open adoptions.

Child-centered open adoption begins with a close and trusting relationship between birthparents and adoptive parents. This unique partnership acknowledges not only the parties’ mutual respect and shared love for the child, but also their separate and distinct roles. Birthparents and adoptive families create healthy long-term relationships addressing the ongoing needs of the child. Ongoing contact enables birthparents to see for themselves that the child is thriving in the adoptive home. This helps them feel at peace with the adoption. Secure in the knowledge that the birthparents fully support the adoption, adoptive parents are free to welcome birthparents into their lives.

OA&FS is licensed in Oregon and Washington, with offices in Seattle, Portland, Eugene, Medford and a contracted social worker in eastern OR. At Open Adoption and Family Services, we take pride in providing comprehensive services to our clients. We are the premier Northwest adoption agency, and we have over 24 years experience facilitating child-centered open adoptions. OA&FS completes the most domestic infant and newborn adoptions in Oregon and Washington.

We continually re-evaluate and upgrade our services through client surveys, staff/board committees and staff meetings. Current projects include reaching out to the Latino communities and expanding into the tri-cities area of eastern WA.

*** We are a very progressive adoption agency. We are pro-choice and we work with same sex, as well as heterosexual, adoptive parents. Please check out our website: www.openadopt.org .

Development and Marketing Director Job description

Summary: This position directs the development, marketing, communications, public relations, graphic design, and web efforts of OA&FS.

COMMUNICATIONS: Promote a clear and positive image so that the entire community feels ownership of the organization and shares its vision. Strategic Planning and Messaging • Responsible for strategic message development about open adoption in general and the agency vis-à-vis the competition. • Create and execute agency communications plan including education campaigns, marketing to both adoptive parents and birthparents. Ensures that such plans are in sync with overall organizational strategic plan. • Advise staff, board members, coalition partners, spokespeople and allies on strategic messaging and facilitate cohesive message coordination. • Maintain OA&FS information published in local resource and referral guides. Brand Development and Identity • Ensure that OA&FS has a strong consistent agency identity. • Create, maintain and enforce graphic design standards.

MARKETING: Develop and implement marketing plans for OA&FS. • Research, create and maintain reports of marketing and service data. • Create innovative public relations and outreach materials; including newsletters, brochures, annual reports, prospective adoptive parent materials (DVD), children’s book, and merchandise as needed. • Negotiate and maintain all advertising contracts (including but not limited to Yellow Pages). • Gather, tabulate and manage agency statistics.

PUBLIC RELATIONS: Develop and implement plans to strengthen the adoption community of OA&FS constituents. Internal Relations • Event Planning and Management: Coordinate all special events, including annual reunion events such as summer picnics and holiday parties. Coordinate annual symposium for adoptive parents and birthparents and other events as opportunity arises. Plans all event logistics, production or printed materials and mailing. May develop expense budget and revenue projection. Work closely with staff and volunteers. • Write, edit and produce regular publications for past and present clients, including monthly bulletins, quarterly newsletters and invitations to annual events. • Conduct presentations for prospective adoptive parents and for birthparent service providers. External Relations • Develop an outreach plan based on OA&FS previous experience, market research and knowledge of Oregon and Washington. • Plan and manage training events for associate service providers. • Organize staff outreach efforts to service providers that regularly work with prospective birthparents and adoptive parents. Develop reports of the 3,000+ contacts in the OA&FS database. • Develop and maintain professional relationships with statewide media. • Draft or oversee press releases, media statements and media advisories. • Identify reporting problems including stereotypical or inaccurate reporting. • Prep media spokespeople (Executive Director, board members, etc.); act as media spokesperson when appropriate.

DEVELOPMENT: Create and implement fundraising efforts for various OA&FS programs as outlined in the strategic plan. • Annual Fund: Develop and implement targeted appeal fundraising efforts including special projects, direct mail, e-mail, web-fundraising, and other solicitations. • Develop and implement individual donor and workplace contribution plans. • Oversee daily operations of the development office, including prompt and accurate data entry; timely recognition of donations; maintenance of donor/prospect database and reports on development activities. • Provide information, education, and support to the Board of Directors in soliciting individual donations and annual gifts. Grants • Research, write, and submit grant proposals to charitable foundations, trusts, and corporations.

COLLATERAL CREATION: Print • Produce collateral materials including the Open Page newsletter, Annual Report, monthly Bulletin, as well as all brochures, advertisements, and other print projects. Evaluate and revise publications as appropriate. • Execute all agency graphic design needs. • Work closely with staff to draft or edit internal and external materials. Web • Maintain OA&FS website managing both content and functionality. Insure contracted web designers maintain integrity of agency identity and style manual. Manage and train OA&FS staff on Content Management System. Explore ways to increase usability and to increase website traffic. E-Marketing • Create and manage E-newsletters. • Develop new on-line communications as appropriate: video, blog, social networking, etc.

SUPERVISION: Supervise and direct work of vendors and volunteers (printers, advertising representatives, copywriters, designers, direct mail consultants, media firms) to facilitate creative work not directly conducted by OA&FS staff.

Qualifications:

• Shall have at least 5 years experience working in non-profits with a background in communications, event planning, publications and fundraising. The ability to manage multiple projects with competing deadlines is a must. Good writing skills and an eye for detail are critical. Experience working with volunteers, committees and Board members is a plus.

• Shall have the following technical skills: graphic design (at a minimum will have experience working with graphic designers, printers and mail houses. A plus for InDesign, Illustrator and Photoshop skills.), website management (a familiarity with Content Management Systems is a plus), e-communications software (Constant Contact), and databases.

• Shall have positive references.

• Shall demonstrate an interest and understanding of current adoption issues and the dynamics involved in open adoption relationships.

Employment Classification: Exempt

Benefits: OA&FS offers a generous cafeteria plan package, including medical and dental insurance, medical and dependent flexible spending plans, employer paid short and long term disability as well as life insurance, paid holidays, and two weeks each vacation and wellness time per year.

Please email cover letter & resume to [email protected]