"Selecting and understanding your target audiences", a Mercy Corps Northwest marketing seminar.

When: Monday, January 5, 2009, 6:30-8:00 pm

Where: Mercy Corps Northwest Office, 2069 NE Hoyt St., Portland

Event description: Presented by Peter Korchnak, Semiosis Communications. Can you narrowly define a niche and design your organization to satisfy their needs? Sounds easy, but how do you identify your target audience? And how do you figure out what they need? This workshop will examine the simplest and cost-effective method of selecting and understanding target audiences of any organization: creating the ideal customer.

More Info: $5 for Mercy Corps Northwest clients, $10 for community members. All proceeds benefit Mercy Corps Northwest programs.