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TACS Workshop: Signing Sponsors in a Lean Economy

Presenter: Barbara Harrington, Founding Partner, The Sponsorship Network

Date: July 23, 2009

Time: 8:30 am - 4:00 pm

Even in a lean economy, companies continue to advertise. Sponsorships with nonprofit organizations are powerful marketing tools for corporations. Sales are up because sponsorships outperform traditional advertising. However, to be successful in sponsorship sales, nonprofits need clear ethical standards, a thorough understanding of the benefits corporations really crave, and a way to deliver that information to marketing decision-makers.

This workshop is appropriate for any size organization and is not limited to special event sponsorships. Join Barbara to discuss top local companies and what they really desire from nonprofit partnerships. National sponsorships will also be explored.

This fast-paced, practical presentation will address:

  • Powerful Ideas for Increasing Sales in a Lean Economy
  • Sponsorship and Ethics - Drafting a Statement of Excellence
  • Building Connections in the Electronic Era
  • Motivating Decision - Makers with Effective Proposals (print & electronic)
  • Inspiring and Educating Your Board
  • Valuing Benefits and Pricing Packages Competitively
  • Excellent Case Studies that Drive Sales for the Sponsor
  • Sponsorship Terminology - Glossary of Latest Lingo


The Presenter

Barbara Harrington established Sponsorship Network in 1992. As a founding partner, she has created and implemented ethical sponsorship programs for clients nationwide. Barbara has published two sponsorship books, The Essence of Sponsorship and Advance Sponsorship Sales that draw upon her vast sales and marketing experience. Barbara's full bio..

Special Offer

Register by June 25th and be entered to win one of two “Sponsorship Makeovers" (valued at $500 each) As a winner, you'll have the opportunity to discuss your specific sponsorship challenges with Barbara by phone in advance of the training. She’ll craft a sponsorship for your organization and share during the case study portion of the training.

Testimonials from a recent program with Sponsorship Network

"Barbara Harrington is the Suze Orman of Sponsorships! High energy, practical ideas and generous with her expertise." Monica Strobel, Transportations Solutions of Denver

"I left with several 'Power Ideas.' The workshop was excellent in every way!" Susie Hotz, Anti-Defamation League


$150.00 - General

$135.00 - NAO Nonprofit Members


Ecotrust Conference Center

721 NW 9th Ave

Portland, Oregon 97209


REGISTER BY PHONE: 503.239.4001

Registration includes continental breakfast and lunch.